Project Proposal: Steps to get it right

Ever been in a situation where your “foolproof” project proposal didn’t help you bag the deal? If things aren’t going the way you expect it to then you seriously need to evaluate the way you pitch your clients. If your project proposal contains phrases like “sell amazing products” and “we have won so many awards” then you are no different than 95% of the companies. In order to stand out, you need to be doing things differently.


But before, moving forward let’s see the importance of a project proposal.

 1. Helps you stand out

A project proposal is an underrated marketing tool. Here’s why it helps you exhibit the following:

2.  Aids in determining the right fit

There are good clients and there are bad clients. How do you distinguish them?  That definitely won’t pose a problem as long as you get the project proposal. Any unreasonable demand or revisions should be the cue that the prospective client isn’t a right fit.

3. Avoids Scope Creep

Scope creep is a nuisance faced by businesses. Specifying the pricing backed by the justification of the same sets the stage to avoid scope creep altogether.

 4. Makes way for Project Management Lifecycle

The key to a successful project is a well-planned project lifecycle. It helps in coordinating with the external and internal stakeholders and complete the project by the stipulated deadline. A project proposal will definitely make project management lifecycle work for you.

How is this Project Proposal Template going to help you?

This template is going to help you in the following ways:

  • Help create a project proposal encompassing all prerequisites
  • Identify the right fit when it comes to the clients

Starts Zapty (free or existing) account with
a new project based on this template 
Try Zapty’s Project Proposal template FREE now


Overview of the Template

The template covers all the necessary steps to be kept in mind while creating a project proposal. Instead of talking about yourself, change the pitch to appeal the customers or clients. Here are three vital questions you need to be seeking answers to:

  1.  Who is your target market/audience?

If you are looking for your audience in the wrong places or targeting the wrong audience then you are playing the wrong game.  For any business to be successful the right targeting is essential. 

  2.  What’s their problem?

Customers don’t care if all that you do is talk about yourself. They are more interested in knowing what problem of theirs can be solved by you. Make the pitch customer-centric and you will have customers willing to work with you.

  3.  How can you be of help?

Define the problem in hand and the solution that you are offering. Back it up with valid reasons. Also, mention the process of how you will go about solving the problem.


Winning the clients over

In order to draw the customer’s attention, you need craft a fascinating summary. In the words of Jennifer Faulkner, head of content at Proposify, “…The purpose of the executive summary is to sell your solution to the client’s problem. It should be persuasive, outlining why the client should choose your company…[It should] highlight the benefits of your company/product/service, rather than being descriptive and focusing on the features.”

In simple words, the proposal is the last step in the decision-making process and hence can’t be overlooked. Accountability plays a major role in proving your worth to your client. You need to demonstrate that you are committed to offering the best service. This is where metrics come into the picture.

Metrics refers to standards of measurement by which efficiency, performance, progress, or quality of a plan, process, or product can be assessed.  In order to prove your mettle to the client, share your success stories and case studies. This way, buyer’s remorse will be put to rest, if any. 

Clients expect results and setting realistic deadlines helps in doing just that. Remember, quality over quantity. Mediocrity is a result of unrealistic deadlines and this why it’s important to be realistic while setting expectations. The ROI also comes into the picture.

So, now you have made an impression on the client. They are happy that you have a solution to their problem. Now, what?

Lay down the pricing and break-up cost for the clients.  While price comparison to that of your competitors’ is inevitable, you can justify the pricing with a use case. Transparency goes a long way in building trust.



Project proposals should be helpful in closing deals. The content should be written after considering all factors. There is no fool-proof proposal for projects and that is why you need to customize proposals each time you pitch a prospect.

Let your proposals seal the deal and work do the talking!

Try Zapty’s Project Proposal Template for free.

Starts Zapty (free or existing) account with
a new project based on this template 
Try Zapty’s Project Proposal template FREE now