Fact: according the the Similar Web Search Report, 95 percent of web traffic comes from organic search.
That explains why keyword research is the second biggest activity for digital agencies.
But with Google updating their search algorithm 500-600 times a year, putting a good SEO keyword research workflow in place can be tough.
Adam’s process gives enough direction to make the perfect marketing template for SEO keyword research.
As Sherk writes in his post, a great keyword research workflow will “start fairly broad and then get progressively more focused.”
He suggests starting with a broader category – like barbeque – and then splitting that category into “clusters” of ideas (like grills, tools, sauces, etc.).
Those clusters then lead toward the actual keywords you’ll use in your content.
Take advantage of Adam’s 7-step keyword research workflow:
Try Adam’s Keyword Research Marketing template FREE now