Look, with 78 percent of the U.S. population on social media, I’m sure you know that your agency needs a strategy for pushing out quality content and connecting with your audience.
But while 90 percent of marketers say social media is important to their business, developing a social strategy remains one of the top three challenges marketers face.
And that’s why a marketing template for managing your social media workflow can be such a huge value add for any digital agency.
A great template – like this one from Kimberly Ann Jimenez, a digital marketing strategist and creator of The Business Lounge – can be a total game-changer when it comes to getting your social media strategy off the ground.
Kimberly Ann’s template for a successful and consistent social media strategy centers around specific goal-setting. As she puts it in her post:
“The first step to publishing any type of content online starts with figuring out exactly what the purpose for that specific content piece really is and if you are not clear on what you want to accomplish with your content it’s going to be really challenging to measure your success.”
I couldn’t agree more.
Especially because your goals (or your client’s) for social media marketing could be anything from driving more brand awareness, to strengthening customer support.
Just take a look at this report from Buffer:
With such a huge audience on social media (remember, 78 percent of people in the U.S.) and so many different incentives for maintaining an active, consistent strategy, setting goals should always be the first step in your social plan.
Then, as Kimberly Ann advocates, you reverse-engineer your way toward those goals.
For a full look on how to do just that, check out Kimberly Ann’s post and install this template in Zapty that walks you through the entire 6-step workflow process: