I’ll admit, attending trade shows might seem a bit, well, out-of-date in today’s mostly-digital marketing world.
But the truth is, face-to-face interactions with potential customers remain one of the most important B2B marketing activities.
According to a report from Outsell, in-person events accounted for $26.1 billion in spend for 2016 – a 6.3% rise over the previous year.
That’s because over 80 percent of trade show attendees have buying power, making exhibitions one of the best ways to get real face-time with your target audience to:
- Introduce new products
- Get critical feedback
- Learn about new industry trends
- Survey the competition
And of course, let’s not forget the most important one: close more deals.
But, I’m sure you’ll agree with me on this:
Planning and executing a successful trade show booth requires smart strategy and even better organization.
Jason is the Founder and CTO of WPEngine, a managed WordPress hosting provider, and this post from his personal blog walks you through almost 40 different steps for making the most of your trade show booth, starting 6 months before the event all the way through to the week after.
You can check out the entire marketing template here, and use a consolidated version of Jason’s workflow on Zapty that focuses on his approach to pre-event planning.